Lamborghini Asterion LPI 910-4 PHEV
Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, has interesting views about electrification and autonomy. He doesn't see self-driving technology as something that his company would benefit from, but he admits that electric cars are going to come to be the way of the future.
Stefano Domenicali's First Appearance As Lamborghini CEO At The Geneva Auto Show
Domenicali is surely impressed with autonomous technology. He sees its purpose for mobility. However, Lamborghini customers are not likely in search of their Italian luxury sports car for commuting. He said:
“You can’t spend your whole life sitting in a vehicle that will do everything for you. You need to be active and be the protagonist of what you’re doing, and this is the objective of Lamborghini."
“Normally, our customer has many cars, not only Lamborghini. I hope they can concentrate on autonomous driving with the other cars on their fleet. When you drive a Lamborghini, you have to have the passion … so I cannot think of a Lamborghini with these kind of characteristics.”
In terms of electrification, although Domenicali may be a bit saddened, he sees the writing on the wall. For the time being, Domenicali points out that the technology is too expensive to be viable for super sports cars. He does make a point that it is still important to make the right choices for the future.
“That is the future. We cannot think that … electrification, hybrids and fuel cells will not hit the super sports car segment. It will. It’s a matter of time.”
The Lamborghini Asterion concept premiered a few years back as the company's attempt at a PHEV. Domenicali said that he would like to see it become a production vehicle, but he doesn't anticipate it becoming a reality. He explained:
“In a perfect world, we could see four models for the Lamborghini portfolio, but that is not the case today because of the amount of investment we would have to put on the table.”