In terms of plug-in electric car debuts, BMW failed to impress us at the 2016 Paris Motor Show. Only two special edition plug-in models were shown, both sporting just a fancy paint job (boring).

But the words of BMW sales chief Ian Robertson, as captured in this Bloomberg interview, were far more promising in regards to electric cars.

Video description:

"BMW sales chief Ian Robertson tells Bloomberg's Caroline Hyde at the Paris Motor Show that the automaker is going to build on its electric line-up. Robertson sees e-car demand moving as technology develops, adding that BMW is “always focused” on profitability, which is “right where we expected it to be.”