We've learned that Tesla Motors is now trying to actively recruit Model 3 reservation holder to come try out the new, less expensive Model S 60 and 60D.
Via Tesla Motors Club, we've obtained a copy of the email being sent out to select Model 3 reservation holders. The email is reproduced in its entirety below:
We are thrilled to have just launched the new Model S 60 and as a valued model 3 reservation holder I wanted to personally reach out to invite you to University Town Center Showroom to experience Model S 60 and 60D. It is a wonderful opportunity to get into a custom designed Tesla with payments starting at $667/mth before gas and tax incentive savings. Depending on your current vehicle trade-in value the monthly payment could be even lower.
We know how excited you are to receive your Model 3 and wanted to ensure you had the chance to work with myself and our team to explore the options of getting into a Tesla even sooner. Please let me know if I can arrange a test drive experience for you or answer any questions. We would also be happy to review your current trade-in options as well.
We are here to help you build your dream car and continue our mission to accelerate the transition to sustainable transport. Please feel free to reach our UTC Showroom Manager, xxx, at xxx or call 858.xxx.
With the base price of the 60 Model S at $66,000, it's still a fair bit more expensive than the promised starting price ($35,000 before the federal tax credit) for the Model 3 and more costly than Musk's estimated average Model 3 price of $42,000, but the S 60 is available now, whereas Model 3s likely won't be delivered in volume until late next year. Oh, and we expect a fully optioned Model 3 to cost in the ballpark of the Model S 60, so there's that to consider too.
Source: Tesla Motors Club