Shooting for 2-3 million EV sales in 2025 - serious investments start now!

Shooting for 2-3 million EV sales in 2025 - serious investments start now!

2016 Volkswagen e-Golf

2016 Volkswagen e-Golf

Volkswagen CEO Matthias Müller has revealed that the automotive group will undergo a "sweeping restructuring," according to the Wall Street Journal.

This restructuring, which stems from the Dieselgate Scandal, will include an intense focus on plug-in electric cars.

Müller says it's now time for Volkswagen to "catch up with the best."  Müller's statements come from "excerpts from his comments" at a meeting of top VW Group execs last month acquired by the WSJ.

VW also made some specific more longer-term notes on the group's new focus on all-electric technology in a group report "Volkswagen TOGETHER-Strategy 2025(PDF here):

"Special emphasis will be place on e-mobility. The group is planning a broad-based initiative in this area: it intends to launch more than 30 purely battery-powered electric vehicles over the next ten years"

Update: Overall, the plan is to achieve annual sales of 2-3 million "e-cars" by 2025 (see above slide from presentation), which is equal to about 20-25% of sales.

"Volkswagen has always enriched the lives of millions of people all over the world with its brands and products. Our aspiration is to continue that success story and play a leading role in shaping auto-mobility for future generations, too. This will require us – following the serious setback as a result of the diesel issue – to learn from mistakes made, rectify shortcomings and establish a corporate culture that is open, value-driven and rooted in integrity," explained CEO Matthias Müller during the presentation of the new strategic direction in Wolfsburg.

Volkswagen has expanded/clarified their 2025 plans, and "e-cars" is noted to be specifically all-electric vehicles:

"With regard to vehicles, and drivetrains, special emphasis will be place on e-mobility. The Group is planning a broad-based initiative in this area: it intends to launch more than 30 purely battery-powered electric vehicles (BEVs) over the next ten years. The Company estimates that such vehicles could then account for around a quarter of the global passenger car market. The Volkswagen Group forecasts that its own BEV sales will be between two and three million units in 2025, equivalent to some 20 to 25 percent of the total unit sales expected at that time."


Porsche Mission E

Porsche Mission E

Part of the plan includes more component sharing among Volkswagen group brands (Volkswagen, Skoda, Seat, Audi, Porsche and Bentley). This could make it easier and more cost-effective to get multiple plug-in electric cars to market at the same time.

Up until now, Volkswagen Group has never really been a strong player in the plug-in space (especially all-electrics/BEVs), despite offering more plug-in options that any other automotive group.

However, this report notes that is all about to change, with VW almost charting a "do-or-die" leadership position in the space, as the automaker says: 

"...projected investments in future technologies (will be ) in the double-digit billion range"

We look forward to the results!

Source: VW TOGETHER-Strategy 2025 (PDFWall Street Journal, BBCHat tip to Viktor!