Volvo is trying to become more visible. It’s spending much more on marketing. And it’s drawing attention to itself by knocking Tesla. Well-played?
- April 27, 2016: Volvo engineer Trent Victor: “It gives you the impression that it’s doing more than it is,” he said about Tesla’s Autopilot, also calling it a “wannabe.”
- June 11, 2016: His boss declares “It’s trying to kill me.”
More rival camps take shots at Tesla here.
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