Tesla Enters Top Ten Most Valuable Car Brands
2017 Toyota Prius Prime
Market research firm Millward Brown of Global BrandZ released a report today entitled "BrandZ Top 100 Most Valuable Global Brands".
If we examine the Top 100, and zone in only on the automotive companies listed, then we see that Toyota is the most valuable automotive brand. No surprise there, as Toyota has been listed #1 nine times in the past 11 years that this ranking report has been released.
But there is a surprising entry further down the list.
For the first time ever, Tesla Motors made the top ten list of most valuable automotive brands.
As Peter Walshe Global BrandZ director at Millward Brown, states:
“Tesla is something completely different as a luxury brand, and as we know from our BrandZ results, that difference makes the difference. After reinventing the electric car and fighting against suspicion in the luxury market, its announcement of a mass-market model has only boosted consumers’ desire to try the brand. It has grown like an Apple and a Facebook, which is enormous.”
Automotive News adds:
"Tesla, which has a brand value of $4.4 billion, overtook Lexus for the No. 10 spot among automotive brands. It was helped by widening its portfolio with the introduction of its affordable $35,000 Tesla 3, Walshe said."
Most of the other top ten automakers (aside from Porsche and Land Rover) are the regular, big players. Here's a look at the list:
1. Toyota $29.5 (28) +2
2. BMW $26.8 (33) +2 3. Mercedes-Benz $22.7 (39) +4 4. Honda $13.2 (74) -1 5. Ford $13.1 (75) 0 6. Nissan $11.5 (92) +1 7. Audi $9.5 (*) -6 8. Land Rover $4.7 (*) -5 9. Porsche $4.4 (*) (**) 10. Tesla $4.4 (*) (**) (*) Did not rank in the top 100 global brands
(**) Did not rank in the top 10 most valuable car brands in 2015
And here are a few notes on the study/report.
The BrandZ Top 100 Most Valuable Global Brands was developed by Millward Brown’s Optimor division. The study combines measures of brand equity based on interviews with more than 2 million consumers globally using data from Bloomberg and Kantar Worldpanel.
Source: Automotive News