Tesla is one of three finalists for this year's ACE award, due to the design and success of the Tesla Referral Program
The Extole Advocacy and Customer Experience Award (ACE) is given each year to a company that exhibits outstanding marketing, so much so that its customers are compelled to become advocates. The Tesla Referral Program is the ultimate display of what Extole is seeking.
Extole, a leader in marketing and advocacy, chose Tesla as one of three finalists for its annual award. Extole explained:
Tesla Model 3 reservations do not currently qualify for the Tesla Referral Program
“Tesla Motors created a movement around its innovative products and its mission, and the brand is equally as inspiring with its marketing.
The company relies almost exclusively on its community of brand advocates to promote its products and offers one of the most well-known referral programs available to consumers.
With a disdain for paid advertising, Tesla Motors is leading the trend of reaching new customers through existing ones.”
ACE is in its second year of awarding a company directly based on the merits of the company's referral reward system. Extole searches for programs that are not only successful, but also creative and broad. Ulta Beauty and Hannah Anderson join Tesla as finalists. Extole’s founder and CEO, Matt Roche, shared:
“Advocacy goes beyond being nice to your customers. Customer-centric companies recognize and reward customers, making them part of the brand. Our finalists are exemplars and are all worthy of this award. Only one, however, will win.”
The Tesla Referral Program gives a $1,000 credit to each purchaser that follows a referral link, given by a current Tesla owner. The program, as it currently stands, is valid until January 15, 2017. Tesla notes the importance and validity of such programs. The Tesla website states:
We know that without our customers we would not be where we are today. This is our way of thanking you for your support in building the Tesla community.
To show our appreciation, referring owners will be eligible for our Referral Program awards.
Special awards are granted as follows (information is directly quoted from Tesla's website:
10 Qualifying Referrals
Those who make 10 qualifying referrals will receive an invitation for them and a guest to attend our next Tesla unveiling event.
7+ Qualifying Referrals Those who make 7 or more qualifying referrals will receive an exclusive red Founders Series Powerwall 2, hand signed by Elon Musk, JB Straubel, and Franz von Holzhausen. This limited edition Powerwall is not available to the public.
5+ Qualifying Referrals Those who make 5 qualifying referrals will receive an invitation for them and a guest to take an extended VIP tour of the Tesla Factory in Fremont, California, including a Q&A with Franz von Holzhausen, Tesla’s Chief Designer.
3+ Qualifying Referrals Those who make 3 or more referrals will receive an exclusive thermal Tesla Owners Jacket.
2+ Qualifying Referrals Those who make 2 or more qualifying referrals will receive a Tesla carry-on.
Ludicrous P100D Model S or Model X
Each qualified referral you make gives you an additional entry into a drawing to win your choice of either a Ludicrous P100D Model S or Model X.
Per the Extole website: Extole is the industry-leader in referral marketing and helps brands create, manage, and optimize refer-a-friend programs to increase customer acquisition.
The Extole platform makes it easy to find and reach great influencers. Your best customers – those who share and those who respond – are your unique advantage. Use first-party and social network data about your advocates to power your marketing efforts.
- State-of-the-art referral tracking software with detailed segmentation and reporting to understand exactly who your influencers are and how they’re sharin
- Real-time reports on your top sharers, biggest influencers, and revenue drivers
- Easy, automatic discovery of potential influencers, brand advocates, and networks
- Enhanced profiles of your key advocates using data from multiple social platforms
- Reward the right advocates in real-time