Tesla Model X

Tesla Model X

Toyota Prius Prime

Toyota Prius Prime

“THE PEOPLE WITH MONEY BUY A TESLA.”

So ends a WSJ article about declining Prius sales. TeslaMondo knew all along that Model S was becoming the new Prius, despite the price difference.

The Prius has always punched above its weight class, winning customers who would ordinarily spend much more. Well, now they are spending much more.

So despite Toyota’s attempt to pitch the new Prius as exciting — even leading police on a high-speed chase (see video below) during the Super Bowl — it’s not exciting.

And without excitement, you’re left with no compelling reason to get a Prius, or any hybrid. Tesla now owns public mind share in fuel economy, green cred and tech-wow. And Model III hasn’t arrived yet.

*Editor's Note: This and other Tesla-related posts appear on TeslaMondo. Check it out here.