Mayor Kevin L. Faulconer speaks at SDG&E's electric vehicle news conference

Mayor Kevin L. Faulconer speaks at SDG&E's electric vehicle news conference

General Motors Chief Engineer Electrified Vehicles Pam Fletcher recharges a Chevrolet Spark EV at the DC Fast Charger at Fashion Valley Mall Saturday, September 28, 2013 in San Diego, California.

General Motors Chief Engineer Electrified Vehicles Pam Fletcher recharges a Chevrolet Spark EV at the DC Fast Charger at Fashion Valley Mall Saturday, September 28, 2013 in San Diego, California.

San Diego Gas & Electric (SDG&E) has announced a major initiative designed to boost electric car adoption in the utility's service area.

SDG&E says that it will "invest $7.5 million over the next five years to develop a new education campaign to create awareness, expand electric vehicle (EV) ownership and lead the charge among large cities to electrify the transportation sector."

The focus of the new education campaign will be to offer electric car ride-and-drives throughout the utility's service area:

"SDG&E’s new education campaign will include EV ride-and-drives in every geographical area of the region. These events allow customers to test drive EVs from all the major car manufacturers at one location, familiarize themselves with the many benefits of driving an EV such as tax credits and rebates of up to $10,000, low fueling costs and environmental protection. The campaign will also provide funding to community groups that will promote electric vehicles and other benefits. These education initiatives are intended to inspire the next wave of new drivers to switch to an electric vehicle and expand the use of EVs to all geographic and socio-economic areas."

SDG&E - Power Your Drive program

SDG&E - Power Your Drive program

In total SDG&E will spend roughly $52.5 million (including nearly $13,000 per one charging point – 3,500 spots at 350 sites).

SDG&E believes that by 2020, the number of electric cars on San Diego’s roads could quadruple from 20,000 to some 80,000.

The first 20 locations (multifamily communities and businesses) under the Power Your Drive pilot program are already committed.

“SDG&E is working to sign up 200 participants by the end of the year, in locations throughout all 26 cities in the region. At least 10 percent of the chargers will be in disadvantaged communities.”

Jeff Martin, SDG&E's chairman, president and CEO said:

"California is known for new ideas and innovation, and development of life-changing technologies. Now, we are leading the U.S. in creating the leading standard for de-carbonizing electricity and advancing clean transportation. Some problems are solved by looking to the future, not the past, and this is one of them," said Martin. "That is why we are reducing carbon in the transportation sector by installing charging infrastructure throughout the communities we serve, and maximizing the use of renewable energy to charge vehicles."

Chairman/President/CEO Jeff Martin, City of San Diego Mayor Kevin L. Faulconer, City of Chula Vista Mayor Mary Casillas Salas, City of Imperial Beach Mayor Serge Dedina, IBEW Local Union 569 Manager Johnny Simpson, City Councilman Mark Kersey

Chairman/President/CEO Jeff Martin, City of San Diego Mayor Kevin L. Faulconer, City of Chula Vista Mayor Mary Casillas Salas, City of Imperial Beach Mayor Serge Dedina, IBEW Local Union 569 Manager Johnny Simpson, City Councilman Mark Kersey

San Diego Mayor Kevin L. Faulconer said:

"San Diego is a national leader in developing innovative solutions to reduce emissions and protect our environment. I am happy to see SDG&E working to strengthen our reputation in this field by installing thousands of new electric vehicle charging stations at apartments, condos, businesses and underserved neighborhoods throughout our great city."

"San Diegans will not only save money on their gasoline bills, it will also help San Diego achieve its Climate Action Plan goals by cleaning up our air and reducing emission in the crucial transportation sector. Power Your Drive demonstrates once again why the nation looks to San Diego for leadership in urban sustainability."

CPUC Commissioner Carla Peterman said:

"California is a leader in setting policy supporting the widespread deployment of electric vehicles. The SDG&E pilot program will not only make EV charging more available, which is important for driving the sale of cars, but it will test how charging can benefit the power grid and bring down electricity costs for all ratepayers."

City of Chula Vista Mayor Mary Casillas Salas said:

"Chula Vista is proud to partner with SDG&E to provide clean air to our communities. Continuing our record of environmental leadership we are looking at electrifying our City fleet and are pleased to partner with SDG&E to install 60 charging stations at City facilities and more throughout our city."

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Full press release below:

SDG&E to invest $7.5M in EV education push; complement to $45M charging station initiative

17 May 2016

(SDG&E) announced it will invest $7.5 million over the next five years to develop a new education campaign to create awareness, expand electric vehicle (EV) ownership and lead the charge among large cities to electrify the transportation sector.

The education campaign will complement the $45-million pilot program recently approved by the California Public Utilities Commission (CPUC) to install 3,500 charging stations at 350 local businesses, multi-family communities and disadvantaged neighborhoods. The utility expects the combined $52.5 million comprehensive effort will increase the use of clean energy as a fuel for transportation and help consumers overcome any obstacles to EV ownership.

SDG&E also announced 20 multifamily communities and businesses that are committed to the growth of electric vehicles and charging stations under the company’s innovative Power Your Drive pilot program.

Among the participants to step forward and pledge to promote EV growth and charging included: American Lung Association; Bayview Baptist Church; Circulate San Diego; City of Chula Vista; City of National City; City of San Diego; County of San Diego; Cuyamaca College; Escondido Union High School District; Gildred Co.; H.G. Fenton Company; I Love A Clean San Diego; Jewish Family Services; Menlo Equities; Palomar College; San Diego Housing Federation; Sea World; Sony; UCSD; and UTC Aerospace.

SDG&E is working to sign up 200 participants by the end of the year, in locations throughout all 26 cities in the region. At least 10% of the chargers will be in disadvantaged communities.

SDG&E’s new education campaign will include EV ride-and-drives in every geographical area of the region. These events allow customers to test drive EVs from all the major car manufacturers at one location, familiarize themselves with the many benefits of driving an EV such as tax credits and rebates of up to $10,000, low fueling costs and environmental protection. The campaign will also provide funding to community groups that will promote electric vehicles and other benefits. These education initiatives are intended to inspire the next wave of new drivers to switch to an electric vehicle and expand the use of EVs to all geographic and socio-economic areas.