Nissan LEAF Sales Continue To Go Downhill In The US

Nissan LEAF Sales Continue To Go Downhill In The US

Unlike many other regions of the world, it appears the majority of the potential US consumer base for the Nissan LEAF not only knows that a significant upgrade for the LEAF is coming shortly, but they will have no part of the current 2016 edition (107 mile upgrade or not) in the meantime...no matter how quiet Nissan stays on the topic.

Sir Chris Hoy unveiled golden LEAF giveaway for Nissan’s sponsored athletes winning gold in Rio in August

Sir Chris Hoy unveiled golden LEAF giveaway for Nissan’s sponsored athletes winning gold in Rio in August

So we have a classic Mexican standoff, the US consumer is motionless - but yet still keening awaiting upgraded LEAF news, while Nissan, knowing it has lost the US market, has temporarily abandoned it - while pretending it has nothing up its sleeve.

The Japanese automaker is now stocking only a fraction of the EVs it was a couple years ago (at around 2,000 units total) in preparation for the big changes ahead.

August 2016 also marks more than a full calendar year's worth of apathy (see chart below), meaning that the 1,066 LEAFs sold this month was only off 23.5% from the 1,393 sold in 2015. Hooray?

For the year, 7,922 LEAFs have sold, off 36% from the 12,383 sold in the first 8 months of 2015, and off 58% from the 18,941 sold during the same period in 2014.

So why has Nissan chosen to sit in the shadows until the very last minute with its new plug-in product announcements?  Current sales.  Despite the company's US woes, no EV has sold more worldwide that the LEAF in 2016 - totaling some ~27,500 units for the first six months.

Chart Translation: Significant upgrade needed badly (all-time data through July 2016)

Chart Translation: Significant upgrade needed badly (all-time data through July 2016)

Also of interest this month as it relates to Nissan:

*- the company released a working prototype of the all-electric Bladeglider they debut several years ago at the Tokyo Auto show in 2013

*- Nissan expanded its popular "No Charge To Charge" - 24 months of free public charging for new LEAF owners, to 10 new areas in August - check out the new entries and complete list here