Citroën E-Elysée at the 2016 Auto China
PSA Group and Dongfeng Motors announced a new "5A+" (sounds exciting) medium-term plan for the group.
The French-Chinese JV will now develop an electric version of the Common Modular Platform (CMP) - or the e-CMP if you will. Then use the modified platform from 2019 to build new all-electric cars (in the high-performance B and C segment) offered worldwide under the Peugeot, Citroën, DS and Dongfeng brands.
PSA Group recently announced its “Push to Pass” plan (also sounds exciting), which assumes 7 new plug-in hybrids and 4 new all-electric models by 2021.
"For PSA Group, the agreement goes hand in hand with its Push to Pass strategic plan and serves to address a number of human resources challenges.
At the ceremony, Carlos Tavares, Chairman of PSA Group's Managing Board, emphasised the effectiveness of the collaboration between the PSA and DFM teams and the importance of building on its synergies through talent sharing. He said: "The future e-CMP platform is a key milestone in our partnership with Dongfeng. It will speed up the worldwide development of both of our groups, while helping us to reach the strict carbon objective set for 2020”.
The new “5A+” medium-term strategic plan is designed to make DPCA "an efficient car manufacturer, capable of providing its customers with comprehensive mobility solutions."
The plan has three strategic focuses: - To significantly increase customer satisfaction with products and services, with the aim of moving into the top 3 ranking in the industry by 2018 and becoming No.1 in 2020. - Generate revenue in excess of RMB 100 billion by 2020.
- To ensure profitable, sustainable growth underpinned by productivity gains of 30% by 2020."