Ford C-Max Energi sales in U.S. – November 2016

Ford C-Max Energi sales in U.S. – November 2016

Ford C-Max sales in U.S. (available as both a hybrid and plug-in hybrid) have been decreasing over the past few years in the US,:

  • from 35,210 in 2013,
  • to 27,595 in 2014,
  • to 21,768 in 2015,
  • and now 17,650 in 2016 through November

Ford C-MAX Energi

Ford C-MAX Energi

As part of that equation, the plug-in hybrid C-Max Energi has also seen some slight sales loss between its first full 2 years on the market and the last two (7,154 in 2013, 8,433 in 2014, 7,591 in 2015 and 6,668 so far this year).

However, because the conventional hybrid version is losing ground much faster, the C-Max Energi sales share for the model has steadily been increasing - reaching a record 58.9% in October, with the overall average for this year at 38%.

To date, over 32,000 C-Max Energi have been sold in the U.S.

For 2017, Ford is trying to stop the bleeding with the model, giving the C-Max a slightly new design tweak in the US...but still not on par with the recent more significant changes in Europe - where the C-Max rolls down a different automotive line.

Notes Car & Driver on the new look:

Ford C-Max Energi

Ford C-Max Energi

"Surprisingly, the U.S. C-Max’s exterior updates deviate from those of the European model. If the European-spec C-Max underwent a full facelift, then the changes to our model are more like a shot of Botox.

There’s a restyled grille, new wheels, and new headlights and taillights, all of which make for a tall hatchback that’s still not as handsome as the one Ford is selling across the pond."

As part of the push to increase sales in the US, the 2017 C-Max Energi  adds a lower SE trim (over the Titanium), with pricing now starting $4,650 lower at $27,120 (+$875 DST).  After deducting the $4,007 federal tax credit for the 7.6 kWh battery, the final effective price is $23,988.

The 2017 C-Max Energi (like the recent 2017 Fusion Energi upgrade) is also slightly more efficient.  The PHEV's 95 MPGe city rating gets a bump to 104 MPGe, and from 81 to 87 MPGe on the highway.

It's not clear yet to what degree this new efficiency will have on the 2016 C-Max Energi's 19 mile electric range rating, but as its stable made Fusion Energi moved from 19 to 21 miles, we expect to see the same all-electric range once the data is available via the EPA.

The current generation of C-Max production in the US is scheduled to end in 2018, and it is our belief that the current C-Max Energi will give way to new plug-in hybrid offerings in Ford's lineup, and this slight refresh and price decrease is an initiative to get maximum value out of the established (nee paid for) production line in Wayne, Michigan before it winds down.

But whatever the reason for the move...it is good news for EV buyers in the US, as the C-Max Energi becomes one of the most affordable PHEVs money can buy.