Plug-In Car Sales In Germany Decrease Extends To July. What's Wrong With New Incentives?

Plug-in electric car registrations in Germany – July 2016

2016 Renault ZOE

German plug-in electric car sales are several percent down, for the fourth month in a row.   Which brings us the question:

What's wrong with the recently launched incentives that subsidize €4,000 off the MSRP for all-electric cars and €3,000 for plug-in hybrids?

The July registration number stands at 1,801, which is 6% less than year ago at 0.65% market share.

All-electric cars are particularly struggling with demand:

• BEV – 785 (down 18% year-over-year)
• PHEV – 1,016 (up 8% year-over-year)

Is there a lag in the sales report causing this hiccup?  Or is the program just not significant enough to move the needle very much?

Results by brands:

Plug-in electric car registrations in Germany – July 2016