Hyundai IONIQ Electric Marina Blue
Hyundai shared a potentially game-changing announcement at the Los Angeles Auto Show. The company will offer the new Hyundai IONIQ electric through a negotiation-free monthly installment plan which includes unlimited mileage, electric charging, and scheduled maintenance. The icing on the cake is that it will not require a down payment. Kind of like an uber-lease.
Hyundai IONIQ Electric Interior
Hyundai says this "IONIQ Unlimited" subscription-based plan will be an affordable and hassle-free way to drive a zero-emission vehicle. The program is set to begin in California, early next year. Dean Evans, vice president of marketing for Hyundai shared:
"We're excited to offer Ioniq Unlimited as an innovative, worry-free means of clean, zero-emission vehicle ownership along with our new Ioniq Electric vehicle.
This new ownership experience adds to the satisfaction of driving a no-compromise, clean vehicle with unlimited mileage and zero hidden costs. It was time to make clean vehicle ownership easy for everyone."
Consumers that partake in the new, innovative vehicle ownership plan, will be able to take care of the selection process online (from a list of vehicles available at their local dealer). Once they choose the vehicle and the 24- or 36-month term, pricing will be specified. Even the credit application is taken care of online, ahead of time.
Upon visiting the dealer, the purchaser will simply finish the final paperwork and drive the car away. Hyundai is touting the process as being "transparent" and "haggle-free", with no hidden agenda or stressful, time consuming headaches (often associated with nearly EVERY car purchase).
This is just one example of an automaker trying to think more like a consumer, and as such, to provide an experience that people will appreciate. We have seen such a mindset from the likes of Tesla, but few other automakers are on board with this mentality. Hopefully, Hyundai's new venture helps to pave the way for "how it should be" in the future - and of course, that we see that planned 200 mile upgrade for the IONIW Electric in 2018 of course!