LEAF Ad Takes Direct Shot At Tesla Model 3
LEAF Attack Ad
Tesla Motors has nearly 400,000 reservations for its Model 3, a vehicle that won't be available for some ~20 months still, so Nissan is taking the opportunity to let us all know that it's got an electric car you can buy today.
Via its newest LEAF advertisement, Nissan states:
“Why wait when you can drive an all-electric LEAF now? And why drop $1,000 to stand in line when you can get $4,000 cash back and best-in-class range?”
Additionally, the advertisement says:
“No one should have any reservations about getting an electric car today.”
According to Automotive News, the ad will have widespread publication today in the New York Times, Los Angeles Times, USA Today and The Wall Street Journal. However, we aren't sure the decision to take on Tesla is a terribly good idea, or will win Nissan any fans in the EV segment. Can't we all just get along?
LEAF sales have plummeted as of late in the US (not so much in the rest of the world though), so the automaker is perhaps getting desperate. The problem is Nissan doesn't have a 200-mile electric car, so the LEAF, with it 107-mile EPA rating, really doesn't stack up well against the Tesla Model 3 or even the upcoming Chevrolet Bolt.
People camped out in lines many hours before the Tesla stores opened for Model 3 reservations on March 31st
Tesla has a certain draw that the other major automakers just can't match. The lines that formed to reserve the Model 3 impressed us all. There may be some Model 3 buyers out there who are willing to lease a new LEAF (or Chevy Bolt) until the Model 3 arrives, but it seems unlikely that either the LEAF or the Bolt will match the 3 in terms of appeal, desire, sales and so forth.
At least Nissan is advertising the LEAF though, which is something few automakers do for their plug-in offerings.
Source: Automotive News