A Kanetix survey reveals that nearly half of Canadians (48.7%) would consider an electric or hybrid car when they make their next purchase.

The survey polled 3,769 respondents in British Columbia, Alberta, Ontario, Quebec, and Nova Scotia.

Surprisingly, a large interest in EV/HEVs technology is a result of:

  • several provincial purchase incentives
  • increased investment in charging station infrastructure
  • improved consumer education
Andrew Lo, Chief Operating Officer at Kanetix Ltd said:

"There has been a growing narrative around the benefits of electric car use in Canada, both from an environmental and financial aspect. Cash purchase rebates and an increase in charging stations have helped improve EV and hybrid market share in Canada's largest markets. Such incentives not only support provinces' green transportation strategies, but consumers' wallets as well."

Detailed results:

"Provincial Results

  • Alberta drivers are least likely to consider an EV or hybrid on their next car purchase at 44.9%.
  • British Columbia is the only province with a purchase incentive where potential EV drivers outweigh traditional gas-vehicle drivers, at 54.9%. The province has recently reintroduced its Clean Energy Vehicle program, with the goal to double the existing 1,700 EVs on BC roads.
  • Ontario and Quebec are tied in terms of potential EV adoption at 45% of respondents. Both provinces offer a cash-back rebate on the purchase or lease of new EVs and have invested in improved charging infrastructure, as the well as the greening of government fleets.
  • Nova Scotia respondents were most likely to consider an electric vehicle at 64.5%. While the province does not currently offer a consumer incentive, the ShareReady pilot program was introduced in 2011 to encourage EV use by provincial organizations.
Challenges Facing EV Adoption

Driving an electric vehicle can save the average Canadian roughly $2,000 annually in fuel costs and reduce a vehicle's carbon footprint by up to 90%*, and some insurance providers may offer a discount to drivers of plug-in hybrid electric vehicles (PHEV) and battery electric vehicles (BEV). However, the Ontario Ministry of Transportation cites price premiums, range anxiety and a lack of consumer knowledge as the top challenges facing widespread adoption of EVs.

"Relying solely on a battery without the backup of a gas tank can be a source of anxiety for some drivers," states Lo. "However, with the average EV boasting a range between 100 – 120 km on a single charge, they're ideal options for urban commuters."

Click here for more information on Kanetix's electric car survey.


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