Morgan and Selfridges, together with nine other luxury British brands, are launching a special Morgan UK 1909 Edition EV3.
The Morgan EV3
The limited edition Morgan EV3 (see videos from Geneva) will officially debut at the 2016 Salon Privé on September 1-3.
In total, just 19 units will be sold off, for £52,500 each (nearly $69,000).
The range of the EV3 on a 20 kWh battery is said to be up to 150 miles (240 km).
"Leading British luxury event, Salon Privé, is delighted to announce that the Morgan 1909 Edition EV3 will make its global public debut at the event, which takes place once again at Blenheim Palace from 1st to 3rd September.
Launched in conjunction with Selfridges, alongside nine other iconic British brands, just 19 bespoke, handmade Morgan UK 1909 Edition EV3s will be available for sale. The car, which comes with a bespoke driving kit from British design talents such as Alexander McQueen, Dents and Belstaff, is priced at £52,500.
The name signifies both Morgan and Selfridges’ birth years, 1909, with 19 signifying the number of cars due to be created by the two iconic British brands. Designed to be a collector’s item, the limited edition EV3 blends Morgan’s engineering know-how and iconic design with Selfridges’ famous flair for fashion. The retro-futuristic sports car combines British style and elegance in a handcrafted body with zero-emission technology."
"With a top speed of 90mph and a range of 120-150 miles, the dramatically-styled three-wheel sports car is sure to draw a crowd. The zero-emission, all-electric, three-wheel car will be unveiled to the public at Salon Privé and available to view at Morgan’s stand, which also includes an Aero 8 and a 4/4 80th anniversary edition.
After the global public debut at Salon Privé, the car will be launched in Selfridge’s Birmingham store on 1st October and London Oxford Street location on 1st November."
Morgan Motor Company’s head of design Jon Wells said:
“Great British design, technology and engineering is what the UK 1909 Edition EV3 is all about. We’re delighted to be able to show the car to the world’s press and publicly unveil at Salon Privé in September. Salon Privé combines style, luxury lifestyle and cars in one event, just like the UK 1909 Edition EV3 does, too!”
Event co-founder David Bagley said:
“Hosting the global public unveil of the UK 1909 Edition EV3 further underlines our place and importance within the international luxury automotive events arena. The combination of engineering, style and design seen with the UK 1909 Edition EV3 lends itself to be unveiled at Salon Privé, an event that combines cars, glamour and fashion at one of Britain’s most glamourous locations.”