Tesla Model ☰ Nameplate
Only one week before the Model 3 was unveiled, the company applied for its first trademark for the vehicle. This made for interesting press, as it brought up Elon Musk and the company's assumed plans of having the model line spell SEX or SEXY (provided the Model Y comes along next as expected). Since then, Tesla has applied for three more related trademarks.
The company initially planned to call the upcoming car the Model E, but due to a possible lawsuit with Ford, the car was renamed the Model 3. No one knows for sure if at that time there were already plans to make the "3" look like the "E" in T☰SLA, but either way the concept worked.
The new trademarks will further secure the nameplate of the car and assure that Tesla can "keep SEXY alive". The first trademark is categorized as "Automobiles and structural parts” and will apply to the word MODEL.
The other two are categorized as apparels: “Articles of clothing, namely, t-shirts, shirts, jackets, gloves, scarves, hats; headgear, namely, sports hats, caps, sun visors; hats for infants, babies, toddlers and children; infant and toddler one piece clothing; infant wear”. The apparel trademarks combine the three horizontal lines and the word MODEL. It can be assumed that Tesla must have plans to sell Model 3 items in its stores and online at the Tesla Gear website.
Tesla Model 3 Trademarks