Tesla product unveiling scheduled for 5PM (California time) via Twitter/Elon Musk (@<a href=elonmusk)" draggable="false">

Tesla product unveiling scheduled for 5PM (California time) via Twitter/Elon Musk (@elonmusk)

Just by way of a PSA:

The much anticipated, yet "unexpected by many" new Tesla product reveal...that was recently slightly delayed will now officially arrive later this afternoon, as Tesla CEO Elon Musk update on the event on his twitter.

"Tesla announcement goes live at 5pm California time. 30 minutes of media Q&A to follow."

UPDATE (October 19th, 8:05):  The event has now taken place, and it was kinda Model 3 related.  In that the upcoming long range car (and other Tesla EVs now in production) are getting full self-driving hardware.  Level 5 automoy is apparently coming.  Full details/event recap here.

Because the timing of the event is similar to other significant reveals, and is scheduled for just after the US market closes, investors seem to think it will be significant news, with shares trading up after the tweet - reaching as high as $206.66 (+$7.56 +3.8%).  A real time quote can be found here.

Here is the original tweet for the unveiling from October 9th:

Elon Musk (@<a href=elonmusk)" draggable="false">

Elon Musk (@elonmusk)

Here is some of the early popular guesses as to what it could be:

See you around 5-ish (Tesla-time)!