Of the 150,000 customers loyal enough to reserve a Tesla Model 3 on the opening day, 12 lucky "Golden Ticket" winners were invited to attend the Gigafactory Grand Opening. All expenses will be paid by Tesla.
The email from firstname.lastname@example.org reads:
Tesla Model 3
Congratulations! Through random selection, Tesla has chosen twelve Golden Ticket winners from all those that placed Model 3 Reservations on the opening date to receive an all-expenses paid trip to our Gigafactory Grand Opening event on July 29th, 2016 in Reno, Nevada. We are excited to share that your name was chosen in this drawing and that we’d like to invite you and a guest to join us at the event.
Round trip economy class airfare, transportation, and accommodations will be provided. Tickets are non-transferrable. For additional details and to redeem your package, please contact email@example.com.
We look forward to seeing you and your guest at the event!
Best regards, The Tesla Team
This is not the first time that Tesla has awarded customers with free tickets to the event. Those that referred five or more people that followed through in purchasing a Tesla Model S through the Tesla Referral Program can also attend the grand opening for free. However, winners in that situation must pay for their own travel expenses.
Check out the aerials and the inside of the Tesla Gigafactory.