It seems electric cars are now a part of nearly every speech we hear from Audi execs.

Which to us indicates that the automaker (after years of no action on the plug-in front) is finally ready to dedicate significant resources towards electric cars.

Video description:

"Scott Keogh, president at Audi of America, discusses the company’s record U.S. auto sales, new niches the automaker is going after with its 12 new models over the next three years, electric vehicles, and the debut of their new R8 Spyder.

He speaks with Matt Miller from the New York International Auto Show on "Bloomberg ‹GO›."