Tesla's Innovative Pop-Up Store Makes US Debut
If we believe what we read, we should conclude that car salespeople are more keen on smoking and texting than assisting mankind’s shift to electric vehicles. Consumer Reports told us so, albeit not exactly in those words, and now the NYT concurs.
Even some auto manufacturers don’t like to sell EVs. FCA chief Sergio Marchionne, in a move he will regret someday*, outright flogged EVs by begging the public to avoid his electric Fiat because it represents a loss to the company. Yet Tesla sells EVs pretty effortlessly, without even advertising them, and at premium prices. Why?
- Compelling product. Already discussed at length, and the topic will continue ad infinitum. Other automakers are plotting their Tesla-killers, as the press constantly reminds us, blah blah blah.
- Compelling customer experience. Tesla controls its stores. Other automakers struggle to control theirs, so saddled are they with the grandfathered franchise system.
*Can you name a single instance when flouting technological change has worked out swimmingly for any company?