While much of the video focuses on the Kia Niro conventional hybrid (expected to be offered in plug-in form at a later date), the Optima PHEV (full details here) is in the spotlight for a bit too.

Video description:

"What is a hybrid vehicle, you ask? At this year’s Chicago Auto Show, we challenged everything people think about hybrid technology when they imagine hybrid cars. Meet the 2017 Optima Hybrid and Optima Plug-In: more sophistication, more technology, and more MPG than ever before. And meet the Kia Niro: the first Kia to be engineered from the ground up as a dedicated hybrid. The Niro is so much more than a green car: it’s a leap forward in fuel efficient cars, hitting all the right notes for the next generation of buyers looking for clean mobility in a package that compromises nothing in terms of style, practicality, and drivability."

"Together, our new electric cars and plug-in vehicles can help us realize our vision for the future, expanding our green car lineup, reducing emissions, and improving average fuel economy by 25% in just five years."