This Tesla "Customer Stories" video is perhaps the best one released thus far.

Focused on the safety of the Tesla Model S (the world's safest car), this video tells the story of Jim Hartman and his life-changing event.

Video description:

"For Jim Hartman, a career as a professional driving instructor meant he used to make his car buying decisions on the basis of attributes like performance, handling and design. See how his priorities shifted after a life-changing journey, and how he now only has eyes for the safest car on the road."

Personally, I've long believed that safety should be the first priority in car selection, and now Hartman believes so too.