The Nissan electric brand is a virtual rockstar in Japanese ad spots.
Whether that be promoting out new, soon-to-be-released autopilot (or as Nissan refers to it - Piloted Drive 1.0, video above), or the new sportier trim/performance and colors for the 2016 LEAF (available only in Japan), or the 60 kWh IDS all-electric concept.
It is like there is there is an exciting Nissan brand energy for the plug-in at home in Japan that is infectious, but a toned-down, reserved, vanilla flavor version for the rest of the world.
Our wish? A lot more domestic attitude exported abroad in the future.
Video (below): Nissan 60 kWh IDS Concept promo (basically the next generation LEAF mildly disguised)
Video (below): Nissan LEAF in new Japan-only Aero trim
Video (below): English dub of Japanese-made full length IDS Concept trailer
Videos (below): Meanwhile in the US and Europe, we get this. Not bad, but just not quite the same excitement either
Hat tip to Adrian!