Tesla Motors is revamping its stores according to major news outlets, who had an exclusive tour of a newly refreshed site.

Changes are introduced together with the pending launch of Model X.

Tesla established a network of about 200 stores in North America, Europe and Asia. Together with expanding the business and selling more models and more volume, Tesla will adapt these stores to its needs along the way.

According to Automotive News, there are now interactive displays presenting four topics:

  • safety
  • autopilot features
  • charging network
  • dual motors
There are also photographs of  Model S in new colors, Model S, dual motor chassis and Supercharger terminals.

"The upscale locations are part of the company's plan to build a luxury lifestyle brand. Earlier this year, Tesla hired a former Burberry executive named Ganesh Srivats to extend its reputation for luxury to a global audience.

By pushing expensive clothing and accessories, Tesla boosts revenue and deepens its relationship with affluent customers.

Like BMW, Porsche and Ferrari before it, Tesla has its own fashion line -- the Tesla Design Collection, which includes a $300 tote bag, $100 sheepskin leather driving gloves and a $40 iPhone sleeve. Cycling jerseys will go on sale at most stores in October."

Twice a year Tesla will do seasonal updates of the stores.

Source: Automotive News