2015/2016 FIA Formula E Championship. Putrajaya ePrix, Putrajaya, Malaysia. Saturday 7 November 2015.
According to Apex Racing PR, the new FIA Formula E Championship, which entered its second season, already attracted more U.S. viewers on TV than Formula 1.
That's pretty suprising, because the series is new and the electric car market is still in infancy.
"The Nielson ratings demonstrated that the Putrajaya ePrix coverage on FOX scored a 1.2 overnight rating for the replay on Sunday afternoon – a higher rating than any F1 race achieved this year in the US, with the Monaco Grand Prix drawing a peak rating of 1.1 as the most watched race.
The live broadcast of the Putrajaya race on FOX drew 60,000 viewers, despite its early morning billing. It is believed that the Sunday replay of the race received a boost in viewers owing to the NFL game that preceded it.
In contrast, NASCAR drew a 2.6 overnight rating, its highest of the year to date, while the much-billed MotoGP title showdown generated an average of 130,000 viewers on Sunday morning on Fox Sports 1, according to Racer.com"
Popularity should improve with upcoming races in 2016, one of which will be held in the U.S. (Long Beach, USA - April 2). Mexico City has also recently been added to the schedule.
Alejandro Agag, CEO of Formula E, said:
“It’s huge news to receive these sort of TV figures in the US. North America is a key market for Formula E with burgeoning sales of electric vehicles and growing support from fans. We hope to see Formula E continue to expand in America and we look forward to returning for the Long Beach ePrix in April next year.”
Source: Apex Racing PR