Last month, Forrester Research caught part of Tesla CTO JB Straubel's statement on how the automaker is developing disrupting products.
All the Tesla execs sit with Elon Musk and discuss how they will collectively disrupt the world...or not.
Disruption isn't the goal. It's just a side effect of the process of developing appealing products for consumers with use of new technology.
The main goal is to address the needs and demands of consumers.
Tesla Motors: Disruption Is Never Our Goal
"Co-founder and Chief Technical Officer JB Straubel shares how leveraging technology creates products that help win, serve, and retain customers."