We're going to have to start a "Sale Cheat Sheet" if this keeps up. Is a "Blow-Out Sale" more extreme than a "Fire Sale" or an "End of Season Sale"? Apparently. Via a post on the Brammo Owners Forum, we learned Brammo - mind you, not Polaris or Victory - sent out an email with the subject "This is your final opportunity to own a new 2014 Brammo Empulse R" advertising "blow-out pricing" through several dealers, and it's extremely low pricing indeed, on a "small number of Brammo Empulse motorcycles". Here's what the email had:
Model Final Retail Price
2014 Empulse $9,995 2014 Empulse R $11,995 2013 Enertia Plus $5,995
Via these dealers that still have some inventory:
Hollywood Electrics 901 N Fairfax Ave, Los Angeles, CA 90046 Phone:(323) 654-8271
Grand Canyon 10434 Higwhay 69, Mayer, AZ 86333 Phone:(928) 632-4009
Kustom Workz 5035 Transit Rd, Depew, NY 14043 Phone:(716) 651-0044
Synergy Motorworks 6810 E 41st St, Tulsa, OK 74145 Phone:(866) 782-0858
Eurosports 303 S 3rd St, Coopersburg, PA 18036
...which begs so much speculation it's hard to contain it. How much inventory is left? Is this "dealer protection", Brammo-style? Do they really have this much stuff unsold after the previous "Fire Sale"? Why didn't Victory just take the stock over, and why didn't the announcement come from Victory? Is this a result of some SEC agreement we'll never hear the details of? Is this dealer cost, or below dealer cost? If it's below, is there some protection for the dealers, or are they out of luck? ...or maybe it's a token attempt to make things right with dealers that feel they've been dealt a raw deal?
The email added:
Polaris Industries acquired the Brammo motorcycle business in January of this year. As part of that acquisition Victory motorcycle dealers will provide parts and warranty coverage on Brammo motorcycles.
All Empulse motorcycles have a 5 year battery warranty.
Ah well... the least we can do harken back to the days that our friend Shelina Moreda was the (awesome) spokes-rider for Brammo with the photo above, while we cogitate on the implications of this email.
Rolling stock in situ