Perhaps Tesla's Struggles In China Have Nothing To Do With The Locals Understanding The Car, And More To Do WIth Tesla Not Understanding How Business Is Done In The Country
When it comes to the NEV (new energy vehicle) market in China, Tesla Motors owns it...well, at least the imported NEV market anyway.
Hurray For Finally Being Able To Use This Photo Of The Tesla Model S In China! (click to enlarge -its pretty)
The China Automotive Technology and Research Center said at an industry conference (via the Wall Street Journal) that Tesla accounts for more then 80% of all foreign made plug-in vehicles (BEV and PHEVs) through June of this year.
Just how many Model S sedans did Tesla need to sell in China to eclipse the 4 out of every 5 mark? The auto research group says that 2,147 out of 2,645 were Teslas.
Illustrating just how hard it is to sell EVs (or really any car) in China without having a domestic partner, is the fact that over 25,000 EVs were produced locally in June alone, bringing the half year total to more than 78,500. So while Tesla may own 81% of the foreign EV market share, they only occupy 2.5% of the total Chinese market.
Bottom line when it comes to China: You got to built there, to sell there.