Chevrolet Spark EV

Chevrolet Spark EV

Nissan LEAF

Nissan LEAF

It's long been Tesla's stance that it welcomes real competition.

Tesla firmly believes that the introduction of more long-range electric cars with solid performance and stylish design will bolster the entire plug-in market.

It seems Tesla is still less than satisfied with most of the electric car offerings available today from other major automakers.

In Traverse City, Michigan at the annual CAR Management Briefing Seminars in early August, Tesla's Diarmuid O'Connell, vice president of business development, went on the offensive to defend electric cars.

As Automotive News reports:

"The heads of two major lobby groups told hundreds of attendees at the CAR Management Briefing Seminars that automakers are struggling to meet a California mandate to boost demand for electric cars to 15 percent of sales by 2025."

Tesla basically stated that these automakers that are struggling to meet the mandate are doing this to themselves.  The reason why the automakers are having difficulties is because they have chosen to make sub par electric cars.  According to O'Connell, most of the established automakers are making electric cars that "are appliances in terms of the concept and the way that they look."

VW e-Golf

VW e-Golf

Buyers aren't looking for appliance in the automotive market.  Automakers need to make compelling products, be it electric or conventionally powered.

California is not backing down. In fact, the state might step up its electric car efforts.

CARB chair Mary Nichols is actually pushing for reform to state guidelines.  Her goal is to see all new cars be zero emissions by 2030.  The EPA is largely in support of California's zero emissions push. Head of the U.S. Environmental Protection Agency's Office of Transportation and Air Quality, Christopher Grundler, stated:

"I am a big believer in the idea of California as an incubator for technology."

Let's hope that future plug-in electric cars from major automakers are less appliance-like and more Tesla-ish, minus the high price tag, of course.

Source: Automotive News