Comparison of 2015 and 2014 plug-in electric car sales in Canada (source: FleetCarma)
Tesla Model S
FleetCarma released a detailed report on plug-in electric car sales in Canada, which in 2015 were moving up by 32% year-over year from 5,235 to 6,933 registrations.
Comparing it to some 1,900,000 sales of all cars, plug-ins increased market share to about 0.36%.
The big news is that Tesla Model S not only secured first place like in the U.S., but also that with 2,010 registrations, sales increased by 137% year-over-year and gained a significant advantage over the second place Chevrolet Volt (1,538) and third place Nissan LEAF (1,427).
Chevrolet Volt decreased by 8% awaiting the new generation, while Nissan LEAF some way managed to increase by 23%.
Interesting is the EV spectrum in Canada. As it turns out, through the end of 2015 there were 18,451 plug-in electric cars registered and surprisingly pure electric cars are now in the lead 54% to 46% (10,034 to 8,417).
One third of the market still is in possession of Chevrolet Volts, but second place is now the battleground between the growing Nissan LEAF (20%) and the Tesla Model S (19%).
It's pretty obvious that in the Canadian climate, models with long all-electric ranges or a range extender will have some edge over short-range BEVs that are highly affected by range-eating heating. It will be interesting to see if the longer range, 107 mile edition of the LEAF translates into much higher sales of the model.
Sales Of The 2017 Chevrolet Volt Set To Take Off In 2016 (shown above from the Canadian International Auto Show this month in Toronto)
However, the demographics, and sales, are set to be turned upside down in Canada, as the province of Quebec that had marginally outsold Ontario in the past, and the 2015 best selling Model S, will both be shuffled back in 2016, with Ontario and lower costs plug-ins surging ahead.
2017 Chevrolet Bolt EV In Toronto - Where Every 200 Mile GM EV Sold Gets A $14,000 Cheque Inside (details)
A new and incredibly generous rebate program in Ontario will assuredly skyrocket plug-in sales in Ontario and for Canada overall.
The new rebates scheme moves up from a decent $5,000 to $8,500, to a maximum of $14,000 off the price of a new plug-in - provided the battery is over 16 kWh, the car has at least 5 seats, and the total rebate doesn't exceed 30% of the MSRP. (full details here)
The one catch? Any plug-in with a MSRP between $75,000 and $150,000 can only receive a maximum of $3,000.
So that Tesla Model S that received a $8,500 cheque last year now gets only $3,000; while the 2017 Chevrolet Volt now gets $11,877. And the upcoming 200 mile, 2017 Chevrolet Bolt EV? It is the first plug-in to qualify for the full $14,000 incentive.
EVs in Canada by model - December 2015 (source: FleetCarma)
More details with numbers for different models and an outlook for the provinces awaits you at FleetCarma.