In Western Europe Tesla Model S already breathing down the neck of Mercedes segment-leading S-Class (source: <a href=EagleAID)" draggable="false">

In Western Europe Tesla Model S already breathing down the neck of Mercedes segment-leading S-Class (source: EagleAID)

So far this year, the Tesla Model S is the top player (in terms of sales) among premium cars in Europe.

With 10,600 deliveries in the first nine months, just hundreds separate Tesla from taking first place from Mercedes-Benz S-Class.

Meanwhile, the BMW 7-series and Audi A8, with over 2,000 and over 4,000 deliveries respectively, dropped out of the race.

"Germany’s car makers, and prestige sector leading BMW, Audi and Mercedes in particular, received their second shock in little more than three weeks when AID compiled data for Western Europe revealed that in the nine months to September this year Tesla’s Model S has not only outsold previous sector heavyweights such as BMW’s outgoing 7-Series and Audi’s A8 by some considerable margin, but has also sunk its teeth into Mercedes’ top-notch S-Class, which of late has made Europe’s luxury car segment almost its own"

"AID’s message to Europe’s leading manufacturers of pricey luxury cars, Tesla means business and Europe’s high-brow prestige car makers have to learn to live with ever-increasing competition for some of their status-conscious customers..."

About one third (3,243 Tesla Model S registered this year in Europe though the end of September) were bought in Norway.

Source: EagleAID