In Western Europe Tesla Model S already breathing down the neck of Mercedes segment-leading S-Class (source: EagleAID)
So far this year, the Tesla Model S is the top player (in terms of sales) among premium cars in Europe.
With 10,600 deliveries in the first nine months, just hundreds separate Tesla from taking first place from Mercedes-Benz S-Class.
Meanwhile, the BMW 7-series and Audi A8, with over 2,000 and over 4,000 deliveries respectively, dropped out of the race.
"Germanys car makers, and prestige sector leading BMW, Audi and Mercedes in particular, received their second shock in little more than three weeks when AID compiled data for Western Europe revealed that in the nine months to September this year Teslas Model S has not only outsold previous sector heavyweights such as BMWs outgoing 7-Series and Audis A8 by some considerable margin, but has also sunk its teeth into Mercedes top-notch S-Class, which of late has made Europes luxury car segment almost its own"
"AIDs message to Europes leading manufacturers of pricey luxury cars, Tesla means business and Europes high-brow prestige car makers have to learn to live with ever-increasing competition for some of their status-conscious customers..."
About one third (3,243 Tesla Model S registered this year in Europe though the end of September) were bought in Norway.