Go Ultra Low, backed by several carmakers, released a humorous video on electric cars, which sometimes are described as a bit "boring".
The main goal of the campaign is of course to raise awareness of ultra-low emission vehicles, and to encourage British motorists to consider one when choosing their next car.
"Electric cars – they’re a bit boring, aren’t they?
Why would anyone want one of those plug-in things? Meet the dad who’s about to learn that whoever you are, there’s an electric car for you. *Watch* the video to find out what makes these seven ultra low emission vehicles so desirable, practical and fun to drive.
Find out more at www.goultralow.com."