Formula E recently put a supermodel behind the wheel of a BMW i3. On the track!
This was a risky endeavor to attract attention, but thankfully it ended well.
"Brazilian supermodel, actress and Victoria's Secret icon Alessandra Ambrosio took to the Punta del Este race circuit in a BMW i3 for a driving lesson from racer and Formula E safety car driver, Bruno Correia. Alessandra has modelled for the likes of Christian Dior and Ralph Lauren... How would she cope with switching the catwalk for the race track?!"