Tesla Delivers 17,400 EVs in Q4 (some 5,000 new orders comes from referrals through November and December)
One of the most famous Tesla bloggers, Bjørn Nyland from Norway, won the second Tesla referral program for the European region (again), as he collected the highest number of referrals to buy a Tesla.
The previous time the prize was a founder’s edition Model X, Powerwall & Gigafactory tour. Now, the prize is the top-of-the-line Tesla Model S P90DL, plus again a Gigafactory grand opening tour and Model 3 unveiling.
The first Tesla referral ran from late June to October 31, while the second one went from November 1 to December 31.
Bjorn Nyland At Tesla World 2015
Bjørn Nyland won the first two contests in Europe, while Canada’s Sylvain Juteau won the first for the North American region and has a big chance at winning the second, according to Teslarati.
But the top referral maker overall is a "person named Wei from China" who collected 188 referrals in the second round (compared to 51 Bjørn and 34 Sylvain). 188 referrals sounds like well over $20 million in revenues for Tesla.
Teslarati says that there have been nearly 5,000 referrals total (November and December), which is a big part of the 17,400 Model S/X delivered in the last three months (October-December). Though the referral number is high, we'd guess that most Model S buyers would have still bought the car even without the referral program in place.