In a scary moment at the opening of BMW's press conference at the 2015 Frankfurt Motor Show, BMW CEO Harald Krueger fainted and fell to the floor just a few minutes into his presentation.

Video description:

"Harald Krueger, 49, fainted just five minutes into his press conference this morning at the Frankfurt auto show."

Fortunately, Krueger was able to walk off mostly on his own. BMW says that Krueger is now recovering, but adds that he will not appear again at the year's show.

A BMW spokesman addressed journalists immediately following the incident:

“I’m a bit lost for words. BMW will try to redo the press conference at a later stage.”

Bloomberg adds:

"BMW AG was forced to end a press conference at the Frankfurt International Motor Show after Chief Executive Officer Harald Krueger collapsed on stage.

The CEO, 49, was escorted offstage by two assistants following the incident Tuesday, which took place shortly after the briefing started. Krueger is being treated by a doctor after the “moment of dizziness,” BMW spokesman Maximilian Schoeberl said in a statement, adding that the CEO’s condition is stable and he’s recovering well.

Krueger hadn’t been feeling well Tuesday morning before the press conference, Schoeberl said. The incident happened after the CEO returned from recent trips abroad, the spokesman said."

Chief Financial Officer Friedrich Eichiner will fill in for Krueger at this year's Frankfurt show.

We wish Krueger a full and speedy recovery.