Toyota Mirai

Toyota Mirai

While marketing electric cars, manufacturers typically distance their products from oil, but Toyota doesn't seem to care. Mirai isn't even a plug-in (besides CHAdeMO in the trunk to export power), so maybe that's why Toyota is taking a different marketing approach.

In its most recent video "Fueled by Oil Creek | Presented by Toyota Mirai," the Japanese manufacturer takes us back to times of the first successful commercial oil site in the US in Oil Creek, Pennsylvania.

Toyota Mirai runs on hydrogen, which combined with oxygen is used to produce electric energy in fuel cells. The main topic of the presentation is that hydrogen can be produced from everything, even from water from Oil Creek - but you have to provide all the energy for the electrolysis, and then you get only part of it back to power electric motor.

In Toyota's earlier episode "Fueled by Bullsh*t" Toyota confused us a little bit, but at the end of the day we will always be skeptical and wonder how you can produce, deliver and store hydrogen economically, including expensive fuel cells, which needs "a drastic technological evolution"?