BMW's investment arm BMW i Ventures made a strategic investment in ZIRX. This new start-up in BMW i Ventures portfolio is developing innovative on-demand parking and car services - currently in New York, Los Angeles, San Diego, San Francisco, Seattle and Washington D.C.

The main idea behind ZIRX is to relieve drivers from parking their cars in large cities through recalling agents via smartphone app (see video).

For BMW i Ventures, ZIRX is the 3rd start-up in mobility services area, although details on how big a part belongs to BMW weas not disclosed.

Other companies in BMW portfolio are Chargepoint, Chargemaster, Life360, Moovit, JustPark, and Zendrive.

There is no info about handling electric cars specifically, but ZIRX's agents maybe could take the cars to charging points as well.

Ulrich Quay, Managing Director of BMW i Ventures remarked:

“BMW i Ventures provides equity financing to service providers it identifies as having high potential to make urban mobility smarter, more efficient and more flexible. With its combination of service and technology that makes it easier for drivers to park and take care of their cars, ZIRX has the potential to be a central component of on-demand services.”

Sean Behr, Co-Founder and CEO, ZIRX said:

“We are excited that BMW i Ventures has made a strategic investment in ZIRX and are looking forward to working together to help deliver our vision of making parking and car services easier and more convenient than ever. Our unique on-demand valet and services offerings are taking off in every market we’re in today and over the coming weeks and months we’ll be bringing new products and services out that will continue change the world’s $41B parking market."

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