Ford CEO Mark Fields was recently interviewed by Bloomberg Business to discuse severals topics, including Ford's latest $4.5 billion investment in 13 new electrified models by 2020.
Mark Fields confirms that EVs are fun to drive and that consumers appreciate electric cars. Compeling drive experience and emission regulations drives the automaker's investment in further electrification, despite low gas prices.
What's interesting is that Ford's CEO noted that they are second largest plug-in brand in the U.S. and first if we look only at plug-in hybrids.
Ford offers three models:
- Ford C-Max Energi
- Ford Fusion Energi
- Ford Focus Electric
Ford plug-in electric car sales in U.S. – November 2015