"BMW and Lufthansa partner up for a unique mileage redemption program. Every member of Lufthansa’s Miles & More bonus program can now redeem miles to buy a BMW i3. And if you are a “Millage Millionaire” you may get the BMW i3 for free…"
Of course, you'll have to be one of those people who fly a ton to take advantage of this program, but at least there's a free electric car in the offering.
Here are some additional details, via BMWBLOG, on how the program works
"The new BMW i3 in Capparis White includes a plethora of options, such as parking assistance package, business package and Professional navigation system. The price tag is 45,740 Euro which is about 10,000 Euro above the base price. So how many miles would you need to get the BMW i3 for free? According to the ad, you would need exactly 11M miles while increments of 100,000 miles will reduce the price of the i3 by 400 Euros."
Each Lufthansa miles is worth between 4 and 6 euro cents, so actually redeeming for an i3 isn't particularly 'math' savvy.
Follow this link for more details: www.worldshop.eu/bmwi3.