Soul EV Hamster Commercial
As we predicted, Kia is expanding Soul EV availability to five additional U.S. state, starting with Georgia in Q2. Following the release in Georgia, the Kia Soul EV will become available (Kia says by June) in Oregon, Washington, Texas and Hawaii.
The issue for Kia will be in meeting new demand for the Soul EV coming from these additional markets.
Quoting Orth Hedrick, vice president of product planning at Kia Motors America:
“From the inception of the Soul EV program, Kia’s sales strategy has been progressive and pragmatic. With the level of demand and supporting infrastructure in the state, California was a natural place to start, but we’ve been carefully studying other markets. Between consumer reaction to the Soul EV and growinginfrastructure programs in these five states, this is a logical – and exciting – next step in our rollout plan.”
Of note is that Kia says its both a solid infrastructure and strong consumer demand that convinced the automaker to expand Soul EV availability.
Kia states "Within each state, select Kia retailers will be certified to sell and service the Soul EV, and customers will have access to charging stations installed at these facilities. The Soul EV-authorized Kia dealership locations will be announced closer to the Soul EV’s on-sale date in the expansion states later this year."
As for general pricing, Kia states:
Offered in two trims, Base and + (Plus), the 2015 Soul EV MSRP5 is $33,700 (not including federal tax rebate of $7,500) for the Base and $35,700 (not including federal tax rebate of $7,500) for the Plus. A lease price of $249/month for the Soul EV Base6 is also available.
Lastly, "additional markets are set to come online in 2016," according to Kia.
Hat tip to Michal Beinenson!
Full press blast below:
KIA MOTORS AMERICA EXPANDS SOUL EV AVAILABILITY TO FIVE ADDITIONAL STATES
Hot-Selling Soul Electric Vehicle Will be Available for Sale in Georgia in Q2; Oregon, Washington, Texas and Hawaii Anticipated in June
Expansion into five new states underlines Kia’s commitment to green mobility and its fun and funky alternative fuel vehicle
Solid infrastructure and consumer demand propel Soul EV beyond California
IRVINE, Calif., March 25, 2015– Following the successful launch of the Soul EV late last year in California, Kia Motors America (KMA) is proud to announce it is expanding availability of its fullycharged urban runabout into five new states: Georgia, Texas, Oregon, Washington and Hawaii. Electric vehicle demand has been growing in these states, and consumers there have expressed significant interest in Soul EV. And with more than 1,8001 charging stations combined, the robust EV infrastructure within these markets makes battery-powered travel convenient and an increasingly appealing choice for consumers. Within each state, select Kia retailers will be certified to sell and service the Soul EV, and customers will have access to charging stations installed at these facilities. The Soul EV-authorized Kia dealership locations will be announced closer to the Soul EV’s on-sale date in the expansion states later this year. Additional markets are set to come online in 2016.
“From the inception of the Soul EV program, Kia’s sales strategy has been progressive and pragmatic,” said Orth Hedrick, vice president of product planning, KMA. “With the level of demand and supporting infrastructure in the state, California was a natural place to start, but we’ve been carefully studying other markets. Between consumer reaction to the Soul EV and growinginfrastructure programs in these five states, this is a logical – and exciting – next step in our rollout plan.”
Kia has called Georgia home since the late-2006 groundbreaking for the $1-billion Kia Motors Manufacturing Georgia (KMMG) assembly plant in West Point, and it’s where the second phase of the Soul EV’s expansion will kick off. Sales are set to begin during the second quarter in the “Peach State,” and Soul EV owners will easily be able to locate the 2842 charging stations statewide using the standard UVO EV Services3 telematics system. Available at no cost for the first five years of ownership, UVO EV Services utilizes an embedded connectivity solution powered by the Verizon4 network and an integral smartphone app to provide Soul EV owners with an innovative, real-time, in-vehicle connectivity experience that includes navigation and a host of added convenience features.
Following the Soul EV’s expansion into Georgia, four other states – Hawaii, Oregon, Washington and Texas – are expected to come online in June, and KMA continues to investigate the possibility of offering the Soul EV in other states as well. Offered in two trims, Base and + (Plus), the 2015 Soul EV MSRP5 is $33,700 (not including federal tax rebate of $7,500) for the Base and $35,700 (not including federal tax rebate of $7,500) for the Plus. A lease price of $249/month for the Soul EV Base6 is also available.
About the 2015 Soul EV As the centerpiece of the Kia’s ‘Clean Mobility’ efforts, the Soul EV is the embodiment of the brand’s environmentally focused mission, transforming the hip urban crossover into Kia’s first mass-market, all-electric zero emissions vehicle to be sold in the U.S. Combining the iconic design of the Soul with advanced eco-friendly technology has landed the Soul EV in a class all its own. Honored with an industry-first automotive environmental validation by Underwriters Laboratory (UL)7for its innovative use of bio-based materials, the Soul EV also has an EPA estimated range rating of 93 miles8 with an MPGe8 of 92 miles highway and 120 miles city for a combined mileage of 105 miles.
The Soul EV makes charging easy by plugging into any standard 120v outlet or a conventional 240v EV charger. Two charging ports are standard, including a SAE J1772 port for Level 1 and Level 2 AC, and a CHAdeMo DC fast-charging port (480v). Found behind a sliding door located in the front grille, the dual ports offer flexibility and increase the Soul EV’s go-anywhere appeal, making it more convenient to charge inside the owner’s garage or when on the road. Recharging times vary from 24 hours for a fully depleted battery using a standard 120v outlet and under five hours when plugged into a 240v outlet. An 80-percent charge can be achieved from empty in as little as 33 minutes with a 50 kW-output DC fast charger. Kia has partnered with three charger providers – Bosch, Leviton® and AeroVironment™ – which give Soul EV buyers an opportunity to select the unit best suited to their in-home needs.
The front-wheel drive Soul EV is powered by a 109-hp (81.4kW) electric motor, producing a generous 210 lb.-ft. of instantaneous torque. The liquid-cooled AC synchronous permanent magnet motor uses multi-layer magnets to help improve efficiency and reduce the whine common to most electric vehicles. The motor delivers its power to the front wheels through a single-speed constant-ratio gear reduction unit. The battery’s location beneath the floor results in a lower center of gravity, which helps ride and handling and ensures that the EV remains true to the Soul’s fun-to-drive reputation. Additional cross bracing beneath the low-mounted battery contributes to a 5.9 percent improvement in torsional rigidity over the gasoline-powered Soul and offers protection to the battery.
In an effort to maximize efficiency and range, the Soul EV uses Kia’s third-generation regenerative braking system to capture up to 12 percent of the car’s kinetic energy, which is fed back into the battery while the Soul EV is coasting and braking. Soul EV owners can choose between four drive mode combinations: “Drive” or “Brake” modes in Eco-mode “Off,” and “Drive” or “Brake” modes in Eco-mode “On” (the “Brake” or “B” setting with Eco-mode “On” producing the most regeneration).
About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
1 Source: U.S. Department of Energy Alternative Fuels Data Center; includes stations with Level 1, 2 and DC Fast Charging capabilities. Hawaiian Islands include Oahu, Lanai, Maui, and Hawaii.
2 Source: U.S. Department of Energy Alternative Fuels Data Center; includes stations with Level 1, 2 and DC Fast Charging capabilities.
3 Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident. Use of any devices or vehicle systems which take the driver’s focus away from operating the vehicle should never be used during vehicle operation. Normal cellular/data rates apply. Navigation is for information purposes only, and Kia does not make any warranties about the accuracy of that information.
4 Verizon is a registered trademark of Verizon Trademark Services LLC
5 MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary
6 Lease offer for 2015 Soul EV (Model #Y1522): $249 a Month for 36 Months, with $1,999 Due at Signing. Soul EV not available at all dealers. For qualified lessees. Subject to credit approval, dealer participation and vehicle availability. Call 800-333-4KIA for lease offer details. MSRP of $34,525 includes freight and exclude taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary. No security deposit required. Lease offered by Kia Motors Finance. Must take delivery from retail stock by 5/4/15. Termination fee for all states except CO, IN, IA, KS, ME, OK, SC, WI, WV & WY. WI termination fee: The amount of the base monthly lease payment or $400, whichever is less. CO, IA, KS, ME, OK, WV & WY termination fee: The amount of two times the base monthly lease payment or $400, whichever is less. IN & SC termination fee: The amount of three times the base monthly lease payment or $400, whichever is less.
7 UL and the UL logo are trademarks of UL LLC © 2014. All rights reserved.
8 Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition.
** 2015 K900 V8 available in select trims and in select markets with limited availability.
*** 2015 Soul EV in select markets with limited availability.