Ford's Family of EVs Rebounded In February To Help Stabilize The Month

Ford's Family of EVs Rebounded In February To Help Stabilize The Month

The BMW i3 took Everyone By Surprise In February With Strong Sales (Image: 2015 NAIAS - Tom Moloughney/InsideEVs)

The BMW i3 took Everyone By Surprise In February With Strong Sales (Image: 2015 NAIAS - Tom Moloughney/InsideEVs)

Heading into February for EV sales in the united States, we knew it would be a tough month, with lots of headwinds to face.

  • Record cold temperatures,
  • Wind-down of the current Chevrolet Volt before the launch of the 2nd generation 2016 model (details) in the fall,
  • Wind-down of the current Toyota Prius PHV, also with a scheduled relaunch of the next gen in the fall,
  • Thin inventories on the VW e-Golf, Ford Energi products and the Mercedes B-Class ED
Then there was some strong comparables to February of 2014, when an estimated 7,341 plug-ins were sold.

Thankfully, it did not turn out to be the bloodbath it could have been, as BMW surprised everyone by almost taking over the sales lead for the month with 1,089 deliveries that came seemingly out of no where.

The Only Plug-In To Set A new 12 month high in February Was The Porsche Cayenne S e-Hybrid

The Only Plug-In To Set A new 12 month high in February Was The Porsche Cayenne S e-Hybrid

Not to be out down, Ford ended a bit of a tailspin of their own, and notched improved months with all 3 of their plug-in offerings (Focus EV, Fusion and C-Max Energi); cumulatively, no one sold more EVs during the month than Ford.

During the month, the Nissan LEAF sold the most EVs with 1,198 sold, and once again took over the top selling spot overall in America. (full story)

In total, we counted 6,951 plug-ins sold for the month, down 6% from a year ago - which again could have been much, much worse.  For the year, and estimated 12,998 have been sold, almost dead-even with 2014 when 13,021 were moved.

Editor's Note:  Full model-by-model recap and 2014 sales chart can be found on our February 2015 EV Sales Report Card - Updated: 11:17 AM, March 6th, 2015

2015 Monthly Sales Chart For The Major Plug-In Automakers - *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Now Estimated Based on Rebate Data

2015 Monthly Sales Chart For The Major Plug-In Automakers - *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Now Estimated Based on Rebate Data

Some Other Point Of Interest From February:

Top Manufacturers Of Plug-In Vehicles:

  1. Ford– 1,246
  2. BMW – 1,202
  3. Nissan – 1,198
  4. Tesla - 1,150* (North America)
  5. General Motors – 939
  6. Toyota – 397
Pure Electric Car Market Share vs PHEV In February*
  1. BEV – 3,532 – 52%
  2. PHEV – 3,256– 48%
New 12 Month Highs Set In February (previous high in brackets):
  • NONE
Looking ahead:  Many of the ongoing problems facing the industry in February continue into March, while the year-over-year comps get much tougher to beat (9,650 sold in March of 2014).

On the bright side, Tesla is delivering a lot of 85Ds in America right now, so some damage should be mitigated by the California-based automaker.  However, to show an improvement next month, one of the main players will have to surprise us.

*-estimated