Tesla Delivered ~17,400 Model S Sedans In North America In 2014
Yesterday, Tesla Motors announced 4th quarter and full year results for the company - full details can be found here. And in so doing they reported the cumulative Model S sales worldwide for the quarter - 9,834, bringing the total deliveries for the year to 31,655.
About A Third Of All Model S Sales Came Via Europe Last Year
However, the company also noted the worldwide splits for the first time in several quarters.
"In 2014, about 55% of new Model S vehicles were delivered into North America. While North American Model S orders grew year-on-year, deliveries were about flat as we directed vehicles into Asia/Pacific (APAC) markets to support our first year of deliveries there.
The APAC region represented about 15% of our deliveries for the year, and the remaining 30% of deliveries were to Europe, where delivery volume more than doubled from a year ago."
In real world/numerical data, this breaks down to:
North America: 17,400
- Europe: 9,500
- Asia/Pacific: 4,800
Tesla's Asia Sales Were A Noticeable Weak Spot For The Company In 2014
Each month InsideEVs estimates Tesla Model S sales (as well as a model recap) on our "Monthly Plug-In Scorecard", and each month we receive a lot of emails about our numbers, the how, the why behind them. A LOT of emails.
Given our track record of success predicting the overall numbers, we now also get a lot of press each month when we do report them.
Sometime that press is favorable to our prediction, sometimes its not. Sometimes people tell us we shouldn't even try to do it...wait for the "professionals", the "bean counters" to accrue potentially better/more accurate number months later they say.
Truth be told, we really only started doing it to try and provide the most accurate read on the EV industry in North America for our readers, and to try to illustrate what is happening month-to-month at Tesla for production and deliveries, but it has turned into "a thing".
So this is our moment to say, we pretty much nailed it...again.
In 2013 we pegged the number within about 300 units. For 2014? Within 100, estimating 17,300 sold. We'd also like to note that Tesla said "about 55%" so we will just go ahead and not edit/adjust our chart until we hear better.
Will we always be so fortunate with the numbers? Not hardly. We don't profess to be as near accurate as our track record indicates...but so far, its been a great ride.
Check out our 2014 sales chart to see how we got there:
2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US, Q4 via 55% net NA deliveries from 31,655 total) *Fiat 500e data estimated for Jan/Feb