"Nissan LEAF Only Plug-In Vehicle to Receive 2014 IHS Automotive Loyalty Award"
That's the headline from Nissan's latest press release and, in actuality, it's more important than you'd think.
What's an IIHS Automotive Loyalty Award? Quite simply, it's an award that recognizes an automaker's "ability to retain owners over repeat buying cycles." So, some of the earliest of LEAF buyers are returning to buy/lease a new LEAF...a repeat customer!
IIHS adds that its awards is "the only fact-based awards of their kind in the industry." So, a big deal then, don't you think?
Toby Perry, director of marketing for Nissan LEAF, states:
“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S. While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with LEAF because of its many financial benefits, fun-to-drive nature and roomy interior. Our LEAF fans are some of the most loyal customers in the world, and we’re thrilled to see that validated with this IHS award.”
Full press blast below:
NASHVILLE, Tenn.--(BUSINESS WIRE)--Following a record-breaking sales year in 2014, the Nissan LEAF continues to earn praise and was named the best Non-Luxury Traditional Compact Car in the annual IHS Automotive Loyalty Awards. The all-electric LEAF – the only plug-in vehicle to be included in the IHS Awards – received this honor during the Automotive News World Congress at the North American International Auto Show in Detroit.
“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S.”
The IHS Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.
Nissan, the world leader in electric vehicle sales, shattered the plug-in vehicle sales record with 30,200 LEAF vehicles sold in the U.S. in 2014, marking the first time any plug-in has sold more than 30,000 units in a single year.
“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S.,” said Toby Perry, director of marketing for Nissan LEAF. “While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with LEAF because of its many financial benefits, fun-to-drive nature and roomy interior. Our LEAF fans are some of the most loyal customers in the world, and we’re thrilled to see that validated with this IHS award.”
With seating for up to five passengers, the all-electric Nissan LEAF boasts an EPA-estimated* driving range of 84 miles and MPGe ratings of 126 city, 101 highway and 114 combined.
The starting price of a Nissan LEAF is about $22,000** after the available maximum $7,500 federal tax credit, and LEAF offers the benefits of lower running costs and less scheduled maintenance. LEAF offers a wide range of standard equipment plus a variety of available premium features such as leather seats, 17-inch alloy wheels and 7-speaker BOSE® energy efficient audio system.
IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.
To view the complete list of IHS Automotive Loyalty Award winners, please visit press.ihs.com.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About IHS Automotive
IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.
* 2015 EPA Fuel Economy Estimate 126 city, 101 highway. Based on EPA formula of 33.7 kW/hour equal to one gallon of gasoline energy, EPA rated the LEAF® equivalent to 126 MPG measured as gasoline fuel efficiency in city driving, and 101 MPG in highway driving. Actual mileage may vary with driving conditions — use for comparison only. 2015 EPA range of 84 miles.
** 2015 Nissan LEAF as low as $21,510 net value after maximum federal tax credit of $7,500. MSRP $29,010. Dealer sets actual price. Prices and spec are subject to change without notice. Excludes tax, title, license and destination charges. The incentive referenced is for informational purposes only. This information does not constitute tax or legal advice. All persons considering use of available incentives should consult with their own tax or legal professional to determine eligibility, specific amount of incentives available, if any, and further details.