GM (and its CEO) Are Now Focusing On The Launch And Success Of The 2016 Chevrolet Volt...as they should be
With the introduction of the new 50 mile extended range 2016 Chevrolet Volt at the NAIAS in January (full details here), does anyone remember that the 'old' Chevy Volt is still on sale? Does anyone care how many GM sold last month?
A Rare "Current" Generation Chevy Volt Startles A Hamtramck Assembly Worker - "Whoa! We Still Make These?"
Well, we do. Ironically, we might be the only ones looking at the sales for January.
GM themselves seemed to have mostly abandoned volume 2015 model year production since the Volt's Hamtramck facility went on a 8 week lay-off in the fall in preparation for the next generation Volt.
This all translates into some pretty hideous sales for January as just 542 Volts were sold, which represents a 41% drop from the 918 sold last year. You have to go back to August of 2011 to find a result that low (302) when the Volt was still in limited production.
Managing new model year inventory ahead of the next gen car's launch in the fall of this year seems to be the modus operandi in Detroit these days, as for the umpteenth month in a row, only about 2,000 units of the 2015 Volt has been stocked nationwide.
For 2015, 18,805 Volts were sold, which was off almost 20% from 2013 when 23,094 were sold.
But once again, sales right now aren't a reflection of true demand - although it is certainly low. Quite honestly the current iteration of the Volt is just place-holding until the 2016s arrive.
Really...who wants a 2015 right now? Especially before the next generation is priced, as the rumor mill is suggesting it will start a few thousand dollars less than the current plug-in.
Separately, the Cadillac ELR did quite well, up 124% from 2014, as 92 were sold in January.
Video (below): January saw the first advertisement for the next-generation of Volt
A Look Inside - 2016 Chevrolet Volt LTZ w/Jet Black-Brandy Leather
Also of interest in January in relation to the Volt:
- The 2015 Volt was one of only 4 Chevys to get a IIHS "Top Safety" pick
- Mark Reuss, VP of Product Development at GM says the 2016 Volt will make money for the company "this time around"
- GM announced their Flint engine plant will be making the 2016 Volt engine...only not right at the start, Toluca, Mexico will be producing the power plants for most of 2015.
- We stress test the new rear seating (for 5?) and hatch in the 2016 Volt