In 1994, no one knew how big the internet would be.

21 years later, a new big idea has people scratching their heads again.


That's the description for BMW's i3 Super Bowl commercial, of which we got an early peak at on the Today Show this morning.

Here's how TODAY explains the i3 advertisement:

The ad starts with a famous 1994 clip from TODAY where the two are faced with the task of trying to tell their viewers how to send an email to NBC. The anchors are confused by the format of the email address and try to puzzle out the meaning of the "at" symbol.

"Katie said she thought it was about,"says Gumbel in the classic TODAY moment.

"Or around," says Couric.

BMW i3 Super Bowl Ad

BMW i3 Super Bowl Ad

"I've never heard it said, I've only seen the mark," continues Gumbel. "What is 'Internet' anyway, do you write to it like mail?""Allison," Couric asks her producer and begins listening to her earpiece, "can you explain what 'Internet' is?"

Cut to present day. The two are seated in BMW's new all-electric car built in a carbon neutral wind-powered factory. As before, they're a bit befuddled by the gizmo.

"And it's built using wind, like from a wind mill?" asks Gumbel.

"Or a fan? Or a turbine? Or a fan...vine?" says Couric.

"What is i3 anyway?" asks Gumbel.

"Allison," Couric says into a cellphone, "can you explain what i3 is?"

Initial impressions of the commercial are positive.  We'll see it again this coming Sunday during Super Bowl XLIX.  The commercial will air during the first quarter, marking BMW's return to Super Bowl advertising after a 4-year hiatus.

Source: Today Money

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