Nissan began this week with a bold announcement that LEAF was the best selling all-electric car in Europe for the fourth year in a row.
In total, 14,658 LEAFs were registered in 2014, according to official national sources (though Nissan recorded retail sales of 15,096).
Anyways, sales increased 33% year-over-year and LEAF held 26% of the market for all passenger BEV registrations in Europe last year (56,393).
"This year the Nissan LEAF has been joined by an unprecedented number of new entrants into the EV market and has emerged as the leader on a global, US and European basis. Last year was the fourth year in a row that the electric family car has topped the zero-emission sales charts in Europe."
"The Nissan LEAF was launched in early 2011 in the European market, followed by a revised version introduced in mid-2013 with over 100 improvements led by customer feedback. The Nissan LEAF is built in Sunderland, UK, with batteries constructed in a new purpose-built facility on the same site. In June 2014 the 100 percent electric Nissan e-NV200 light commercial vehicle was launched, built at Nissan's Barcelona factory, with batteries from Sunderland."
Tesla Model S
Nissan Europe senior vice president of sales and marketing, Guillaume Cartier explains the increase in sales, commenting:
"We can now see the impact that word of mouth is having on our sales, with 95 percent of our customers happy to recommend their car to a friend and 50 percent saying they would never go back to diesel or petrol. This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan LEAF sales continue to grow."
The big thing in the press release is the table with number of registrations for five other all-electric cars. Renault ZOE, with over 11,000, is not far behind LEAF, while Tesla Model S secured a solid third place. 5,804 i3 sales probably doesn't include the REx version.
Ranking January-December 2014
EV Passenger Car Segment share
Total Pure EV Passenger Car Volume
Tesla Model S
Volkswagen e- Up!