Super Bowl Logo

Super Bowl Logo

BMW just announced that it will feature the BMW i3 in a 60-second ad spot during Super Bowl XLIX on Sunday, February 1, 2015.

BMW hasn't advertised during the Super Bowl in the last 4 years, so the automaker's return, featuring a plug-in vehicle, gives a strong sense of BMW's commitment to electric.

The commercial will air during the first quarter of the big game.

Trudy Hardy, Vice President of Marketing, BMW of North America, stated:

“As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility.  Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy.”

BMW press release below:

BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX

Woodcliff Lake, NJ – January 15, 2015… Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015.  After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter.

  “As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility,” said Trudy Hardy, Vice President of Marketing, BMW of North America. “Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy.”   BMW i is BMW’s forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world’s most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber. Currently available in the U.S., the BMW i3 has a starting MSRP of $43,350 (Including $950 Destination and Handling), and the range-extender model has a starting MSRP of $47,200 (Including $950 Destination and Handling).  

KBS (kirshenbaum bond senecal + partners) partnered with BMW for the creation of the spot, and UM is responsible for media buying.