Preparing the BMW i3 and i8 sales card, we thought that the result would be very interesting, but as it turns out there is just not enough data as both models are new on the market.
BMW i3 racked up 6,092 sales in eight months, while i8 had 555 sales in 5 months.
For BMW, these numbers are high because in September 5.7% of all the automaker's sales were plug-ins. More than in the case of Nissan.
Average for i3 alone in the last couple of months is at 4%.
Form the broader perspective, plug-ins from BMW held 10% market share in the last five months!
Although because BMW came to the party late, just 2% of all EVs in the U.S. are from BMW (5.5% of those from 2014).
U.S. – BMW i3 & i8 Sales Card – December 2014